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Désirée Bambynek
Désirée Bambynek

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Living Brand Systems

What it takes to build and grow a brand today.

Feb 5
Living Brand Systems
Living Brand Systems
Feb 5

Strategy in 2025: Building for Doing

From conceptual frameworks to operating systems that put strategy to work.

Jan 14
Strategy in 2025: Building for Doing
Strategy in 2025: Building for Doing
Jan 14

A springboard for engaging customers beyond the feed

New-ish rules of engagement

Sep 16, 2024
A springboard for engaging customers beyond the feed
A springboard for engaging customers beyond the feed
Sep 16, 2024

Reframing digital’s role in the marketing toolkit

What a more comprehensive engagement formula might look like

May 19, 2024
(creative idea + communication strategy) * distribution strategy powered by data strategy + technology ecosystem = customer engagement
(creative idea + communication strategy) * distribution strategy powered by data strategy + technology ecosystem = customer engagement
May 19, 2024

Marketing as a collective effort

Notes on bridging creativity and data across the organization

Feb 14, 2024
An illustration of a line with creativity and data at each end.
An illustration of a line with creativity and data at each end.
Feb 14, 2024

Pushing past the common AI narrative

The debacle, the potential, and the slow change ahead.

Nov 29, 2023
Pushing past the common AI narrative
Pushing past the common AI narrative
Nov 29, 2023

Do we need new, resilient brand models?

Moving beyond data and insights

Oct 31, 2023
Do we need new, resilient brand models?
Do we need new, resilient brand models?
Oct 31, 2023

Getting more out of trends

How to evaluate trends and look beyond the obvious to identify the right opportunities.

Oct 31, 2023
Getting more out of trends
Getting more out of trends
Oct 31, 2023

5 ways to improve your communication’s approach

Using communication as a tool for brand building.

Sep 19, 2023
5 ways to improve your communication’s approach
5 ways to improve your communication’s approach
Sep 19, 2023

Strategies that stick: Unite, align and stay on track

From OKRs to purpose-driven unity — it’s about taking focused action

Sep 19, 2023
Strategic focus pyramid graphic
Strategic focus pyramid graphic
Sep 19, 2023
Désirée Bambynek

Désirée Bambynek

Strategist, advisor and facilitator writing about brand, business, strategy, connection and growth. Former Strategy VP turned independent advisor.

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