Désirée Bambynek
Most writing about strategy looks outward. At markets, trends, what's coming next.
I look at what happens before that: the conversations that don't make the agenda, the internal shifts that precede every external move, the decisions that determine everything and rarely get named.
I've moved my writing to Substack. If you've ever watched a strategy fail not because it was wrong, but because something upstream never got resolved — that's where to find me:
